Florida Virtual School
SUMMARY

Right now we are actively introducing public, private, and home school families across the state of Florida to the future of education: the meLearning community at Florida Virtual School (FLVS).

Founded in 1997, it was the country's first, state-wide Internet-based public high school. As an established leader in developing and providing virtual Kindergarten-Grade 12 education solutions to students all over Florida, the U.S. and the world, FLVS serves students in grades K-12 and provides a variety of custom solutions for schools and districts to meet student needs.

With the competitive landscape growing and their award-winning course offerings expanding, FLVS was in need of an integrated marketing campaign that would promote public awareness in their free courses and showcase the unique blend of the industry’s best learning solutions to current student and family learning demands.

Our goals for the campaign included:

  • Promoting general awareness in FLVS and its free course offerings
  • Increasing course registrations by 30%
  • Developing communication materials

PROJECT ANATOMY

Branding
campaign communication platform, campaign name conceptualization, logo design, tagline, and visual brand platform

Marketing
market research, strategy development, marketing plan implementation, analytics

Social Media Marketing
Facebook Custom Page

Advertising
Search Engine Marketing, Facebook Pay-Per-Click Advertising, Radio, Movie Theatre Commercial, Television, Billboards, Print, Web Banners, Mall Advertising

Interactive
melearning.flvs.net, eNewsletter, eBlasts

Broadcast
Student Success Video, Movie Theatre Commercial, Television PSA Commercial

Print
meMag

W!LD CARD
Student T-shirt Content conducted entirely online with viral voting campaign

MEASURE OF SUCCESS

Our efforts have succeeded in promoting the meLearning community at Florida Virtual School as the award-winning national leader for online learning solutions.

  • Course registrations surpassed the original goal of 30% for the 2009-2010 school year
  • We continue to serve as the marketing and advertising partner of FLVS and are working towards achieving new registration goals for the 2010-2011 school year
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